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Yama Blog

Culture, seasons, and stories from our window to Japan.

Celebrate Tanabata at Yama: Share Your Wish With Our Community

7/15/2026

Celebrate Tanabata at Yama: Share Your Wish With Our Community

Every summer, people across Japan celebrate one of the country's most beloved traditions: Tanabata, also known as the Star Festival. Rooted in a centuries-old legend, Tanabata is a time to reflect on hopes, dreams, and wishes for the future while coming together as a community.

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Honoring the Fish Truck Legacy

6/10/2026

Honoring the Fish Truck Legacy

On June 27, 2026 Yama Sushi Marketplace will join Complex Family Style Fest to honor the fish truck operators, brokers, families, and communities that helped shape Japanese American food culture in Los Angeles.

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Rooted in Tradition, Growing Together

4/24/2026

Rooted in Tradition, Growing Together

This month, we invite you to take a closer look at the stories that shape our communities—stories of resilience, tradition, and quiet excellence. Some are told through history books. Others are shared through family legacies, and some live on through food. Our team at Yama Sushi Marketplace took a m

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Taste of Yama: Spring Matsuri

4/15/2026

Taste of Yama: Spring Matsuri

Taste of Yama is more than just a tasting—it’s an invitation to experience the heart of what we do. Just like a Spring Matsuri brings together diverse foods, people, and traditions in one place, we’re creating a space where you can discover new favorites, revisit familiar flavors, and share in the

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The Clean, Fresh Way to Fuel Your Day

3/18/2026

The Clean, Fresh Way to Fuel Your Day

At Yama Sushi Marketplace, that story begins early in the morning. It’s long before the rice is cooked or the knives are sharpened. It begins with our trusted partner, Pacific Fresh Fish, and with the shared belief that clean, nourishing food starts with uncompromising quality.

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Meet the Author: Sunny Seki and “The Tale of the Lucky Cat”

2/12/2026

Meet the Author: Sunny Seki and “The Tale of the Lucky Cat”

Sunny Seki is a Japanese-American author, illustrator, and storyteller known for sharing traditional Japanese folktales with warmth, humor, and cultural authenticity. The Tale of the Lucky Cat tells the story behind the famous Japanese “maneki-neko,” the beckoning cat statue believed to bring good

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The Power of Japanese Good Luck Charms

1/29/2026

The Power of Japanese Good Luck Charms

The Year of the Horse represents strength, independence, and endurance. In many cultures, moments of new beginnings are paired with symbols of good fortune. In Japanese culture, this takes the form of meaningful charms designed to attract luck, protection, and success—each with a specific purpose

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Celebrate National Pickle (Tsukemono) Day with a Japanese Twist

11/10/2025

Celebrate National Pickle (Tsukemono) Day with a Japanese Twist

November 14 marks National Pickle Day , a time to celebrate all things tangy, crunchy, and deliciously preserved. While dill and bread-and-butter pickles may be the stars in the U.S., Japan has its own flavorful lineup of tsukemono (漬物) — traditional Japanese pickles that add color, balance, and

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A Fun Dive into Japan’s Spooky Obake (Ghosts)

9/29/2025

A Fun Dive into Japan’s Spooky Obake (Ghosts)

Japan isn’t just home to sushi, cherry blossoms, and anime. This October, the Yama store becomes spooky and changes to a Halloween theme featuring Japanese obake (お化け). Step inside and you’ll find playful decorations of kappa lurking by the sorbet freezers, karakasa umbrellas peeking from the corn

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Introducing “木ト (Kito) Sushi” The Sushi of the Month

8/29/2025

Introducing “木ト (Kito) Sushi” The Sushi of the Month

At Yama, we love listening to our community, and recently, so many of you have asked for something light, low-carb, and high in protein. We get it! Our West LA location is right next to 24 Hour Fitness, and lots of you swing by after a workout, looking for a meal that fuels your body without the car

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Back to School with Yama

8/18/2025

Back to School with Yama

Back-to-school is a time of excitement and new routines, but it can also feel overwhelming. Yama is here to make the transition joyful with two hand-curated promos designed to support kids and parents this season.

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Yama Exclusive: Narumi Craft Sake

11/14/2024

Yama Exclusive: Narumi Craft Sake

Raise your glass to NARUMI CRAFT SAKE , our newest sake exclusively sold at Yama Sushi Marketplace. Made with Yamada Nishiki rice polished down to 50% of its original rice grain, this junmai daiginjo evokes complex flavors of vanilla and citrus. Narumi Craft Sake's JAZZ is an homage to our sake s

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Introducing the rice factory

10/16/2024

Introducing the rice factory

You’ve come to Yama for our fresh sashimi cuts and sushi rolls. We’re thrilled to introduce the rice factory , a specialty store that makes the freshest rice in Los Angeles. Now exclusively on our shelves. Get to know more about them in our newest blog entry.

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The Wonders of Wasabi

10/7/2024

The Wonders of Wasabi

You've most likely had it with your sushi. Learn more about wasabi, from its medicinal properties to its historical presence in Japanese culture.

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